BioMedix is a major innovator in the food safety industry. Upon meeting them, we approached them with a problem they had. Their identity system had been built using clipart and it didn't didn't truly identify the company as professionals in their industry. The image of the beaker represents the science behind food safety. The beaker not only serves as the "O" in the logo, but it was also our goal to create a standalone icon using bold, solid lines that their clients can associate with their great products and customer service. Since the change, BioMedix has grown to be one of the leaders in the food safety industry.

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